Website Promotion & Optimization, Search Engine Optimization (SEO), Advertising & Social Networks
Search engine optimization (SEO)
This is the process of improving the visibility of a website or a web page in search engines via “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
We can help you design a strategy to help you rank higher up in search engine listing results. We concentrate on the major search engines, namely Google, Yahoo and Microsoft’s Bing.
Pay Per Click (PPC) advertising
Paid search marketing, or pay per click (PPC), is the most targeted form of search marketing. You only pay when a user clicks on your advert.
Although the concept is simple, the day to day management of a campaign can be a 24/7 job, meaning crucial time away from other important areas of your business.
Ask yourself this:
- Do you have the time to manage all your keywords across Google, Yahoo, MSN and potentially more?
- Will you be able to react when a competitor adjusts their bidding strategy?
- Do you have the capacity to manage the actual spend on a daily basis to ensure budgets are adhered to?
- If you answered ‘no’ to any of the above then you would benefit from having us manage your PPC campaign on your behalf.
- Increase your market share
- Tighten your targeted advertising spend
- Provide instant exposure for your website/business
- Produce measurable results
Employing us will leave you free to do what you do best – running your business!
Social Networking Sites
Quality Social Networking can increase your business awareness, sales and opportunites.
How can social networks make me more money?
The problem with that approach is that you tend to focus on immediate means of monetising the value of social networks such as Facebook, MySpace, LinkedIn, Stumbleupon, Twitter and Flikr, while ignoring the real reason these networks were setup and how you can use those ideas to help your business.
Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use out of social networks is not to make money ‘directly’ off them, but to harness their marketing potential and to use them to market your own business.
We can assist you in creating pages on the various social networks and then help you to incorporate them into your website. Each link to and from social networks can increase your ranking on search engines and introduce you to new customers, which is the main reason you are advertising.
For more information about all these services, please give us a call or complete the web form at Contact